The City seeks to attract digital nomads: find out who they are and how they can be articulated with local talent in this article.
Aspects such as creativity, entrepreneurial potential and resilience are, without doubt, characteristics that identify Buenos Aires talent. A talent for which Buenos Aires is recognized internationally and that materializes through 5 local unicorns -Despegar, Globant, Auth0, OLX and Mercado Libre- as well as countless ventures and companies that export trends from the city to the world.
In fact, Buenos Aires is considered the second Latin American city with the greatest entrepreneurial talent and the most attractive city for investments and talent in the entire region, according to the Startup Genome and Global Power City Index rankings respectively.
To this high human capital and entrepreneurial ecosystem are added important qualities in terms of quality of life, academic offer and cultural proposal that place Buenos Aires in a unique situation to attract the “digital nomads”, an emerging segment within international tourism made up of young people with remote jobs willing to spend long stays in different cities.
Buenos Aires is, for example, the safest city in the region and the best to live in Latin America according to The Economist indices, which include health, educational, cultural and security indicators. At the same time, it is, together with Madrid and Barcelona, the best city in Ibero-America to study according to the prestigious ranking produced by QS, which also highlights the UBA among the best universities in the world.
Additionally, it is considered one of the largest exporters of software and computer services, as well as the main employer of talent in information technology (IT) in the region, sectors in which a good part of the digital nomads work, residents that today can choose to live not where they work, but in the cities that offer them the best conditions.
How to attract digital nomads and promote talent from the City?
In a context where the mobility of talent around the world and permanent or partial teleworking schemes are booming, the Government of the City of Buenos Aires launched a program that aims to increase the flow of long-stay visitors by 2023 in the Buenos Aires territory through the attraction of digital nomads who, since they have a much higher average cost compared to other travelers, it is estimated that they could contribute more than USD 31 million to the Buenos Aires economy.
The “BA Digital Nomads” initiative, which has the collaboration of investBA, foresees a platform aimed especially for this segment, as well as facilities in co-working spaces, tourist services and offer of postgraduate and short courses, representing an excellent opportunity for the attraction of talent, the generation of new instances of professional exchange and the strengthening of the local entrepreneurial ecosystem.
It is estimated that currently, in the United States alone, there are about 7.3 million nomads or “permanent tourists”, young people between 20 and 34 years old, who select their destinations to live and telework for the quality and cost of living, cultural offer, internet speed, level of English or ease of entrepreneurship, among other variables.
Currently, according to the Nomad List ranking, the city is already ranked 15th among the 20 most attractive destinations in the world for digital nomads. With this policy Buenos Aires joins Medellín, Mexico City, Lisbon, Bangkok, Berlin and Barcelona the main urban destinations that already compete for this segment.
Get all the details of the program by clicking here.